About Us

Made for the Outdoors. Built for Everyday Comfort.

At Minus66, we believe everyone deserves to feel comfortable, confident, and prepared for the outdoors. Whether you’re hiking mountain trails, skiing through winter landscapes, camping under the stars, or simply enjoying a cool morning, the right clothing can make every adventure better.

Inspired by a long tradition of wool craftsmanship, we create Merino wool apparel designed to bring together comfort, performance, and lasting value.

A Heritage Rooted in Wool

Our story is connected to generations of textile expertise in New Hampshire. With a heritage dating back to 1916, we understand the importance of quality materials, thoughtful construction, and products made to be worn and enjoyed season after season.

Minus66 was created to bring this experience to modern outdoor enthusiasts through versatile Merino wool clothing for everyday life and demanding adventures alike.

The Natural Benefits of Merino Wool

We believe nature offers remarkable solutions for everyday comfort. Merino wool is valued for its softness, breathability, moisture management, and natural temperature-regulating properties.

From base layers and thermal underwear to socks, hats, gloves, and outdoor essentials, our collection is designed to help you stay comfortable across changing temperatures and activities.

Quality Without Compromise

We believe great gear should be dependable, practical, and accessible. Our focus is on creating quality products that deliver lasting value rather than encouraging unnecessary consumption.

Every piece is designed with real-world use in mind, helping outdoor enthusiasts find reliable clothing they can return to season after season.

Everyone Belongs Outdoors

The outdoors should be welcoming to everyone, regardless of experience or ability. Our mission is to help people feel comfortable, prepared, and safe as they explore the places they love.

We also believe in protecting outdoor communities. Through initiatives that support search-and-rescue efforts and outdoor safety education, we strive to make a meaningful contribution to the people who help others enjoy the outdoors responsibly.

Explore More. Feel Better. Go Further.

Whether you’re preparing for your next big adventure or looking for comfortable everyday essentials, we’re here to help you find the right gear.

Discover the natural comfort of Merino wool and experience clothing designed to move with you, adapt to your adventures, and keep you ready for whatever comes next.

Minus66 — Quality Without Compromise.